Conceptual Branding

A Brand is defined as a type of product manufactured by a particular company under a particular name.

Brands are very important to people and can help to influence behaviour, people will buy in to a specific brand that they love simply for the brand rather than the product, Apple specifically barely need to convince people to buy their products as they have so many loyal fans that will simply buy new products simply because they are released by apple.

Most sports teams have a brand identity associated with them that allows their fans to show support. Sports teams prove the influence that brands have on people, by simply liking a different team, it can cause rivalries, fights, and hatred between fans of the sport, Even though its simply just liking one team over another.

Music can be classed as Branding, individual bands have their own identities, but they also fit in to genres of music which could also be defined as a brand, people 'support' certain types of music whilst undermining and opposing other genres.

Conceptual branding would be creating a concept, a story behind the brand, like with Kraken Rum, they use the story of the kraken to advertise the rum, using quotes from books and such.