Target Audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed. 
People aim their illustration work at a specific target audience generally. Most artists try to keep to one demographic, aiming illustrations towards girls or boys of a certain age group (eg. teenagers, kids)


Mcbess is an illustrator that I think aims his art towards a primarily male audience, his cartoony style is quite referential to old cartoons which leads me to think that adults around 20-35 are his main demographic as it is quite a modern take on a retro style, the tattoos and graphic nature of the image make me think young adults.